Status: Live
Slogan: You got your life back in sobriety. Now you can give life.
Creative Brief Overview
Life Back, Life Given is a national social impact campaign mobilizing people in long-term recovery (5+ years sober) to become living kidney donors.
We believe there’s a unique, untapped connection between recovery and living donation: both are acts of courage, resilience, and hope. This campaign invites people who have reclaimed their own lives to help save another — creating a ripple effect of life-changing impact.
Tagline for social & visuals: You got your life back in sobriety. Now you can give life.
💡 What if people with substantial time in recovery from their disease of addiction chose to help save the life of someone living with kidney disease?
💡 What if we could make this an ongoing movement — a tradition in the recovery community?
💡 What if hitting 5 years sober became a milestone not just for personal victory, but for giving life through kidney donation?
The Opportunity
- The Need: Over 90,000 people in the U.S. are waiting for a kidney.
- The Gap: Living donors are scarce, yet recovery communities are filled with healthy, mission-driven individuals.
- The Potential: Pairing recovery milestones with donation opportunities could create a sustained donor pipeline and a powerful cultural tradition.
Goals
- Inspire Action – Encourage eligible people in recovery to explore living donation.
- Build Partnerships – Collaborate with transplant centers, donor networks, and recovery organizations.
- Create a Movement – Establish donation as a recognized act of service in the recovery community.
Key Audiences
- Primary: People 5+ years sober and medically eligible for donation
- Secondary: Recovery community leaders, treatment alumni programs, transplant professionals, donor advocacy groups
- Tertiary: Media outlets covering health, recovery, and human-interest stories
Current Momentum
✅ Campaign concept, brand identity, and messaging developed
✅ Early outreach to allies that can support us
🔄 Storytelling content in development — featuring donor journeys and recovery milestones
🔜 Launch phase with social content, PR outreach, and strategic partnerships
🌱 Why This Matters to Me
My name is Blair, and I come from
a family of kidney donors.
In 1998, my mom gave a kidney to my dad.
He lived 17 more years.
Years later, my cousin donated
to her mom, my aunt.
Now my brother Tyler needs a kidney.
Tyler is approaching 7 years sober and works
in addiction recovery, helping others reclaim their lives.
His disease of addiction did not cause his kidney failure.
He inherited polycystic kidney disease
from our dad.
I can’t give him mine
But I can give everything
I’ve got to help him find one
And hopefully help others too
This campaign was born from our story
From what we’ve lived
And from what I know is possible when
people choose to give life after getting theirs back
This is not just a one time ask
It is a ripple
Rooted in recovery
Powered by hope
Made for movement
Tyler’s Story — His sister’s version
He’s always been wild in the best way. Funny. Kind. Never boring. I’ve always looked up to him, even as I quietly learned from his mistakes how to break rules a little smarter. His love and quiet protection shaped our bond into the kind of best friendship only siblings like us can understand.
Tyler is approaching seven years sober. He works in addiction recovery, helping others reclaim their lives. His disease of addiction did not cause his kidney failure — he inherited polycystic kidney disease from our dad.
Our Parent’s Story — A Love Story That Gave Life
In 1998, my mom gave a kidney to my dad, and he lived 17 more years.
Their love was the kind that moved mountains and moved a kidney.
What they shared became the first chapter in our family’s story of giving.
How to Get Involved
- Learn the facts – Read the Living Kidney Donation FAQ] to understand the process, requirements, and impact.
- If you are ready to apply to see if you meet the criteria to donate to my brother, Tyler Whitman, create a confidential account. Filling out paperwork does not mean you are committed to donate.
- Share the story – Post the campaign hive to your social channels, recovery groups, or email lists.
- Partner with us – Recovery leaders, transplant advocates, and medical professionals can join as campaign collaborators.
📩 Contact me at maxbeecreative@gmail.com to collaborate, sponsor, or amplify Life Back, Life Given.
